Furano: Four-Season Resort Potential

Located in central Hokkaido, Furano is known for its seasonal landscapes and growing four-season resort appeal.

Tourism profile

• Summer and shoulder seasons: flower fields, farms, cycling, and scenic drives;
  Winter: skiing and snowboarding, with a reputation for high-quality snow;
  Year-round: local food, wineries, and rural experiences.
• Investment perspective
  Furano’s brand as a resort destination creates opportunities in:
  Hotels and resorts that support both short-stay and long-stay visitors;
  Vacation residences and serviced apartments;
  Experiences that connect guests with agriculture, nature, and local culture.

Shintatsu views Furano as a core area for building a balanced portfolio of lodging and residential assets that extend visitor stays and diversify demand.